Sponsoring a major event like the European Collaboration, AI and Cloud & BizApps Summit is far more than a logo on a banner, it’s your chance to connect, engage, and leave a lasting impression. The right preparation ensures your brand stands out, builds meaningful relationships, and stays ahead of competitors**. Here’s how to make the most of your sponsorship:**

1. Plan Your Networking Strategy in Advance

Don’t wait until the event begins to start connecting. Identify the key attendees, speakers, and companies you want to engage with and schedule meetings or touchpoints ahead of time.

Think beyond your booth: sponsor sessions (available with selected packages), roundtables, and networking breaks are prime opportunities for genuine conversations. By planning in advance, your team can approach the right people at the right time, making your presence strategic rather than reactive.

2. Make Every Interaction Memorable

Networking isn’t just about collecting leads; it’s about leaving a lasting impression. Equip your team with tools to stand out:

• Concise, audience-specific value pitches that clearly communicate your solution’s benefits.
• Interactive demos or immersive experiences that encourage engagement.
• Branded touches, such as swag, digital assets, or gamified experiences, to spark conversation and help attendees remember your brand.

Every interaction should leave attendees feeling informed, inspired, and excited to connect further.

3. Position Yourself as the Go-To Expert

Competitors may have larger booths, but you can own the conversation through thought leadership:

• Share insights through micro-sessions or panel discussions.
• Be approachable and genuinely helpful attendees are drawn to experts who offer value.
• Use storytelling or case studies to illustrate your solutions in action.

By positioning your team as trusted advisors, you ensure your brand is top-of-mind long after the event ends.

4. Use Technology to Extend Your Reach

Digital tools are your secret weapon for maximising engagement. The run.events App is especially powerful:

• Connect with attendees in advance to schedule meetings or invite them to your sessions.
• Prize Giveaways: Run competitions at the event and select winners from the people that have visited your booth
• Extend your presence post-event through app messaging, lead prioritisation and more.

Social media and digital campaigns complement this strategy, ensuring your brand remains visible even when competitors aren’t in the room.

5. Follow Up Smartly

The Summit may end, but the relationships you build don’t have to. Prioritise follow-ups with high-value contacts, and provide relevant resources, insights, or invitations to keep the conversation going.

By turning networking interactions into actionable follow-ups, sponsorship transforms from a simple visibility play into a strategic, business-driving opportunity.